The Ultimate Guide to Marketing Fiero to Your Community
Quick Links
Marketing Library
Logo & Button
Promo Videos
Graphic Packs
Poster Template
Bookmarks/ Handouts
Contest Details
Creative Ideas
EBSCO Promo Kit
1. Activities worth promoting
Fiero Code is a hybrid-product. It’s not just a digital resource and it’s not just a program… it’s both! We also run done-for-you events in the form of coding contests / hackathons.
Successful libraries will promote all of these activities.
Promote Fiero as a digital resource
Once Fiero has been added to your website, all that’s left is to promote it!
Promotion Frequency:
Once a month
Marketing Library
Promote Fiero as a code club
If any code clubs start at your library, these are definitely worth getting the word out about!
Promotion Frequency:
Once a month
Marketing Library
Promote quarterly coding contests
We run 3-4 contents a year. These are done-for-you events that just need promoted!
Promotion Frequency:
3 times a year
Contest Admin Page
2. Promotion Channels
We’ve got the “What are we promoting?” question answered. Now it’s time to answer the “How do we promote them?” question. Here are the three ways successful libraries promote Fiero. Notice that none of them are very hard or time-intensive.
Digitally - Social Media & Email
The easiest way to promote Fiero is by including it in an email blast or social media post. We’ve produced loads of assets to make this easy.
Est. Time Commitment:
15 minutes
Graphics
Promo videos
In-Person: Posters, Handouts, Bookmarks, etc
Where better to promote a library resource than in the library building? We’ve produced templates to make this easy.
Est. Time Commitment:
30 minutes
Poster Templates
Bookmarks
Word of Mouth: Library Staff
Word of mouth will always be the most effective way of distributing information. In libraries, this happens primarily through library staff.
For staff to effectively promote Fiero Code, they need to know about the product! To help with that, we’ve produced a 4 minute video for you to share or add to your Niche Academy. Here’s the link:
3. Frequency for success
After having worked with libraries coming on a decade, we’ve got plenty of data to support the idea that successful libraries will promote Fiero at least once a month. Some libraries do much more than that, and that’s great, but the bottom-bar to success is to do some kind of marketing activity listed above at least once a month.
Expected Frequence:
Once a month.
4. Marketing and Promotion Assets
SO MANY ASSETS to make your life easy.